What's Covered?

​This Facebook Marketing course will include the following:

• Learn how the Facebook News Feed algorithms work
• Discover Facebook ad campaign structure and how it can help optimize ads
• Learn how to create a Facebook Page and manage the community
• Understand the different targeting audience options and how to match your ads to the relevant audience
• Learn the metrics to tell if your campaign is doing well and what to do if it’s not performing
• Find out how the Facebook Ad auction works and what affects the delivery of the ads
• Learn how to use Facebook Power Editor for bulk ads creation and ads management
• Learn how to use the Business Manager to manage Facebook Pages and ad accounts in a single area
• Learn the best practices for ad creation that can help improve the performance of the ads
• Learn how to use Hootsuite, a social media management tool, to schedule posts and manage engagements
  
  

Who Should Attend?

This course is for those who are just getting started in Facebook Marketing and for intermediate users  who would like to strengthen their foundation knowledge.