Digital Marketing Essentials

Learn How To Kickstart Your Digital Marketing Campaigns

Are you looking to acquire digital marketing skills for your career advancement or for your business?

Come join us for a 2-day course on how businesses can use Google Ads and Facebook Marketing to get more leads, customers and sales.

No prior technical experience is required to attend this training. Let us show you simple strategies on digital marketing and share our know-how gathered over the many years as digital marketers.

Who Should Attend?

  • Traditional marketers and marketing executives who wants to transform into digital marketers
  • Managers who wants to communicate effectively with their digital marketing team or agency
  • Business owners that wants to leverage on digital marketing to get more customers

What's Covered?

  • Discover how to use Google Ads and Facebook marketing to get customers
  • Best practices on running digital campaigns
  • How to track and manage your digital campaigns
  • Reaching out to the right audience on social media
  • Effectively measure your campaign results to get your returns on investments (ROI)
  • And much more...

DIGITAL MARKETING ESSENTIALS 

Date : 30 Oct 2019 - 31 Oct 2019

Time: 9:00 a.m. to 5 p.m.

Venue:

HTTP School,
No. 69-2, Block F, Zenith Corporate Park,
No. 1 Jalan SS7/26, Kelana Jaya,
47301 Petaling Jaya

Course Fee: RM 2,300  
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(Limited seats available for this session and will be on first come first serve basis)

For inquiries, email support@httpschool.com

Or contact us at 03 - 2727 7440

Course Outline

Introduction to Digital Marketing

  • Explore the different digital channels available at your disposal
  • Defining your business goals and funnels to achieve these goals
  • Understanding landing pages

Paid Search with Google Ads

  • Understanding the Google Advertising Network
  • Performing keyword research
  • Creating an effective search marketing campaign
  • Learn best practices for writing search advertisements
  • Expanding your advertisements with ad extensions

Campaign Tracking & Results Measurement

  • Implement conversion tracking to discover what works
  • Understand key metrics that matters to your digital campaign
  • Learn how to get insights on new keywords from paid campaigns

Facebook Organic Marketing

  • Creating effective social media posts
  • Planning your posts with a social media calendar
  • Setting up Business Manager & Facebook Page
  • Using Facebook Audience Insights

Running Paid Social Media Campaigns

  • Creating paid promotion campaigns on Facebook and Instagram
  • Mapping Facebook advertising objectives to your business goals
  • Selecting the right audience for your campaigns
  • Understand the different creative formats in paid campaigns

Social Media Campaign Tracking & Reporting

  • Using Facebook Pixel to measure and optimize campaigns
  • Facebook Ad Reporting & Analytics

Trainers

CK Wong

CK Wong has been working with companies both big and small to help build and promote their online presence for the past 12 years. As a consultant, CK advised companies on web application processes, search marketing, web analytics and lead generation strategies.

As an individual with portal project experience, CK has been consulting SimplyGiving.com since 2011. SimplyGiving.com is an online fundraising portal with more than 700 non-profit organizations across Asia.

He is a Google Certified Analytics Individual and Adwords Certified Professional. He is also a Certified Trainer in Digital Marketing from Digital Marketing Institute.

Jason Khaw

Jason Khaw runs a digital marketing agency which focuses on search engine, social media & location based marketing.

Jason has used his passion & experience in developing, implementing, managing & optimising online marketing campaigns to help small businesses and publicly listed companies.

The companies that he works with span several industries including retail, commercial/consumer services and fast moving consumer goods.

Jason is a certified Google Adwords & Analytics Individual, Bing & Hootsuite Certified Professional. He is also a Certified Trainer in Digital Marketing from Digital Marketing Institute.

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