Certified Digital Marketing Professional
The Certified Digital Marketing Professional course provides an in-depth and comprehensive introduction to the core essentials of digital marketing.
The Digital Marketing Institute’s panel of subject matter experts has specifically structured the curriculum to focus on current trends and best practices in Digital Marketing.
As well as creating innovative strategies, you will also learn how to leverage these strategies to gain competitive advantage for both your business and career.
Who Should Attend?
Anyone responsible for developing or implementing your organisation’s online strategy:
Future-proof your career with an industry aligned professional certification
Digital technologies have changed the way we work, live and communicate. That’s why we have designed a professional certification that can make a real difference.
Syllabus & Course Overview
There are ten comprehensive modules in the program that cover all the disciplines involved in best practice digital marketing:
Foundations of Digital Marketing
The Digital Marketing Foundations module will introduce you to conducting digital research, setting business objectives for a digital campaign and preparing the foundations for developing a targeted marketing strategy. It will help you identify the core principles and purposes of digital marketing.
The Website Optimization module will explore how to build and publish a well-designed,
high-performing and optimized website that is aligned to your business goals. You will use the key components of web design to design, create and publish an effective website and choose the most suitable hosting option based on budget and business goals.
The Content Marketing module will enable you to develop the knowledge and skills needed
to plan and execute a content marketing strategy in a persona-oriented and data-driven
way informed by business objectives, aligned with the buyer journey and overall marketing
strategy. You will understand the fundamentals of content marketing and how to develop
a strategy by conducting social listening, competitor analysis and content audits.
Social Media Marketing
The Social Media Marketing module enables you to apply social media concepts and best
practices to organic and paid marketing activities to run campaigns that yield ROI and
meet business objectives. You will understand the fundamental principles of social media marketing and identify key stages in the buyer’s journey. It will also help you identify the most influential social media platforms.
Search Engine Optimization (SEO)
The Search Engine Optimization (SEO) module will enable you to build an organic search
marketing strategy that brings the right kind of visitors to your website. It will help you
understand how to boost conversions, stand out against competitors and ensure the best
possible ROI. You will get to grips with the fundamentals of SEO and set objectives to drive traffic and generate leads. It will also help you build an SEO content plan based on competitive and keyword research.
The Paid Search module will help you understand the fundamentals of paid search,
how it differs from organic and the key benefits of both. You will develop the knowledge and skills needed to create and manage paid search campaigns in Google AdWords. In addition, you will know how to optimize paid search campaigns by scheduling ads and setting bid adjustments for audiences, locations, and devices.
Display & Video Advertising
The Display & Video Advertising module will equip you with the technical understanding
and skills to build and maintain an effective Display & Video advertising strategy.
You will learn about the fundamental concepts of display and video advertising, how to create a YouTube channel, manage video content and identify ad formats available for the Google Display Network and YouTube.
The Email Marketing module will teach you the fundamentals of email marketing and how to strategize your delivery plan to test, optimize and report on the performance of campaigns. This module will help you understand the fundamentals of email marketing and the impact of permissions, mobile, buyer journey and marketing life cycle.
The Analytics module will help you understand the basic concepts of using analytics in digital marketing from initial set-up to reporting. You will be able to recognize the fundamentals of web analytics to draw actionable conclusions from data and create a Google Analytics account to glean insights about traffic and audiences. Through this module, you will set goals for the business and website learning how to use analytics tools to measure your KPIs and website performance.
The Digital Strategy module uses the PROPEL planning model (Plan, Research, Objectives,
Propose, Execute and Learn) to teach you how to design complex, long-term digital
marketing strategies that service marketing and commercial objectives. You will learn how to identify the core component of strategy and the benefits of using a PROPEL model. It will also help you establish the foundations of a strategy from requirements to budget and ownership.
Programme learning outcomes and content
Becoming a Certified Digital Marketing Professional will provide you with an in-depth understanding of how to strategize and implement effective digital marketing campaigns.
What Is Included In the Programme?
30+ Hours of Video Lectures
Learn the 10 modules in the Certified Digital Marketing Professional programme at your own pace by viewing pre-recorded lectures online through our virtual learning environment.
Come over to our training academy and meet the trainers who are experienced digital marketing practitioners. They will cover and share their experiences in the following 3 areas:
12-Month Exclusive Access to Membership
In addition to the course lectures, join an exclusive network that delivers just-in-time training and continuous professional development, and an exclusive and evolving content library that can be used in your daily work.
The assessment for this programme is based on a formal computer based examination that will measure individuals knowledge and Digital Marketing proficiency following completion of the programme. The duration of the exam is 180 minutes.
A range of different question formats are used including Text based Multiple Choice, Image based Multiple Choice, Matching and Hot Spot questions.
Our computer-based examinations are delivered through Pearson VUE test centre network which consists of over 5,200 centres in 180 countries.
There is an examination fee of USD 200 payable directly to Pearson Vue when you book for an exam.
Chu Tzu Ming
Tzu Ming runs a Google Certified Partner Analytics and Adwords Agency which focuses on Web Analytics and monetization of eCommerce websites. He was most recently Partner and CEO of a regional based Venture Capital firm where he invested, restructured and took public many high growth companies including one of Asia’s leading Online Advertising networks on the London Stock Exchange.
He has consulted with leading Management and Technology consulting firms AT Kearney and Deloitte Consulting where he was involved in Oracle Applications and Databases. His clients included the largest multinational companies in the world in the Mobile and Media sectors including Axiata and Hewlett Packard.
Tzu Ming is also the co-director and mentor of Founder Institute Kuala Lumpur, an entrepreneur training and startup launch programme that aims to create sustainable startup ecosystems around the world.
Tzu Ming graduated with a degree in Law from Exeter University, United Kingdom and an MBA from the Australian Graduate School of Management (AGSM). He is a Google Certified Analytics Individual and Adwords Certified Professional. He has also conducted courses for Digital Agencies and has conducted Adwords certification courses across South East Asia. He is an instructor for the Google Partner Academy and a Certified Trainer in Digital Marketing from Digital Marketing Institute.
CK Wong has been working with companies both big and small to help build and promote their online presence for the past 12 years. As a consultant, CK advised companies on web application processes, search marketing, web analytics and lead generation strategies.
As an individual with portal project experience, CK is currently also part of SimplyGiving.com, an online fundraising portal with more than 500 non-profit organizations in Asia.
CK Wong graduated with an Accounting degree from the University Of Kent at Canterbury, United Kingdom and obtained his MBA from Staffordshire University,United Kingdom. He is a Google Certified Analytics Individual and Adwords Certified Professional. He has also conducted courses for Digital Agencies and has conducted Adwords certification courses across South East Asia. He is also an instructor for the Google Partner Academy and a Certified Trainer in Digital Marketing from Digital Marketing Institute.
Jason Khaw runs a digital marketing agency which focuses on search engine, social media & location based marketing. His first introduction to search engine marketing (SEM) was 10 years ago and today he is a certified Google Adwords & Analytics Individual, Bing & Hootsuite Certified Professional.
Jason has used his passion & experience in developing, implementing, managing & optimising online marketing campaigns to help small businesses and publicly listed companies. The companies that he works with span several industries including retail, commercial/consumer services and fast moving consumer goods.
He holds a BA (Hons) in Business with Marketing from Sheffield Hallam University, United Kingdom and has been a recipient of several awards including winning the MIMS-MIM Management Competition organised by the Malaysian Institute of Management along with his team. Jason is a Certified Trainer in Digital Marketing from Digital Marketing Institute.
The Digital Marketing Institute is the global certification body for Digital Marketing education. The syllabus defines the framework of knowledge, skill and competency required to meet the current and future demands of the Digital economy, and our practical, industry-driven qualifications are recognised as the international standard in Digital Marketing certification.
The Certified Digital Marketing Professional is also approved and credit rated by the Scottish Qualifications Authority at Level 8 on the Scottish Credit and Qualifications Framework (SCQF), and is comparable to Level 5 on the European Qualifications Framework.